https://futency.se/news daily 0.75 2025-08-20 https://futency.se/news/social-media-manager monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/cc3eee46-c0c1-4c1f-a2dc-d1d2e2e1e9e9/DSCF1546.jpg emma@futency.se - Vi söker en Social Media Manager med medieköpsvana (föräldravikariat) - Om Futency Futency är en strategisk reklambyrå och kreativ partner till varumärken som vill tänka om, tänka nytt och tänka längre. Vi hjälper våra kunder att navigera rätt – med kreativitet, fingertoppskänsla och affären i åtanke. Vi är ett tight team med låga trösklar, högt i tak och nära till skratt. Hos oss får du stort utrymme att påverka och utvecklas i en miljö som värderar samarbete, nyfikenhet och kvalitet. Vad vi erbjuder: En stimulerande och kreativ arbetsmiljö i centrala Malmö Personlig utveckling genom kompetensutveckling och vidareutbildning Inspirerande arbetsmiljö med moderna verktyg och teknik Regelbundna sociala aktiviteter och teambuilding https://futency.se/news/strategisk-copywriter monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/05e5b7f3-5bc6-4a82-bf20-8b44e08a7353/FUTENCY_Katapulten_4x5.jpg emma@futency.se - Vi söker en strategisk copywriter! - Om Futency Futency är en strategisk reklambyrå och kreativ partner till varumärken som vill tänka om, tänka nytt och tänka längre. Vi hjälper våra kunder att navigera rätt – med kreativitet, fingertoppskänsla och affären i åtanke. Vi är ett tight team med låga trösklar, högt i tak och nära till skratt. Hos oss får du stort utrymme att påverka och utvecklas i en miljö som värderar samarbete, nyfikenhet och kvalitet. Vad vi erbjuder: Tillsvidareanställning på 100 % En stimulerande och kreativ arbetsmiljö i centrala Malmö. Möjlighet till hybridarbete, även om vi helst ser att du kan vara på plats för att maximera samarbetet med vårt härliga gäng. Personlig utveckling genom kompetensutveckling och vidareutbildning Inspirerande arbetsmiljö med moderna verktyg och teknik. Regelbundna sociala aktiviteter och teambuilding https://futency.se/news/aiworkshop monthly 0.5 2025-03-14 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/6db0eaa3-c21a-482d-a6dd-014ba9ce195a/FUTENCY-SoMe-AI-workshop-1x1.jpg emma@futency.se - Workshop: AI-driven marknadsföring – så navigerar du hypen och skapar affärsnytta - Så går det till Interaktivt lärande – En mix av föreläsning, diskussioner och praktiska övningar ger dig både kunskap och erfarenhet. Verkliga case och inspiration – Lär dig av företag som framgångsrikt har implementerat AI i sin marknadsföring och få insikter i vad som fungerat (och inte fungerat). Personlig vägledning – Vi guidar dig genom AI-landskapets möjligheter och hjälper dig att identifiera den bästa vägen framåt för din verksamhet. https://futency.se/news/studiorent monthly 0.5 2025-04-25 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587387193-GVQA0DNXQWUVOX93P99M/DSC03592-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587387294-PIYD0YZO8DVBOD6B19T6/DSC03606-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587388301-AU9NKH66P73K4WRERE1R/DSC03615-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587388573-T0H37M9H5V0YI6X9PB3I/DSC03659.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587379295-ONPK7N7LX0PCKJIB08N9/DSC04011+kopiera.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587373605-X3NI573H9GGYU2F6X2FR/IMG_5952+kopiera.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587389597-4ZLUP5G9ZDHRD8VRERD9/DSC03711.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587389820-DF8S4FT02QJS8D5TAD6G/DSC03717-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587390738-DCNO0Z2FDV3LC5ITV7PS/DSC03752-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587390961-HO3CX0V6S9SZJS4OAJNJ/DSC03772-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1745587391887-LHMHFQ50LD7MPEKTFFZB/DSC03781-Edit.jpg emma@futency.se - Rent our spacious studio!  https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/10b945ad-6a09-4a3a-8308-9b039b8a0385/DSC03662-Edit.jpg emma@futency.se - Rent our spacious studio!  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://futency.se/news/nbspfutency-strker-upp-ledningsgruppen-med-ny-creative-director monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/afe6b164-5f1f-432e-85ef-ad1cbef7b45f/Futency_20241105_lowres.jpg emma@futency.se - Futency stärker upp ledningsgruppen med ny creative director - Make it stand out Emma Eklund, Camilla Lagerwall och Natalia Brynte. https://futency.se/news/why-inclusive-advertising-is-the-glow-up-your-brand-needs monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/68ba7ba2-1db6-4415-be50-e2d790cd6cd9/Inclusive+advertising+ill__webb-blog-header.jpg emma@futency.se - Why inclusive advertising is the glow-up your brand needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://futency.se/news/5-must-haves-in-your-social-media-marketing-strategy-1 monthly 0.5 2024-01-11 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/f570a0e8-ef04-4ae4-9ae9-e87b9db520d2/5-must-haves_Illustrationer__V2.jpg emma@futency.se - 5 must-haves in your social media marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://futency.se/news/friend-or-foe-lets-talk-ai monthly 0.5 2024-08-16 https://futency.se/news/your-guide-to-making-sense-of-generational-marketing monthly 0.5 2023-11-08 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/c954ea72-2ebc-4a80-83e1-fa4d9e5db1e0/Gen+z.png emma@futency.se - Your guide to making sense of generational marketing - Tips for marketing to Generation Z Generation Z is digitally native, highly active on social media, and prefers short attention-grabbing video content. Their communication channel preferences are distinct. Right now their main social media platform is Snapchat, closely followed by Instagram and TikTok. Digital marketing is the only option if you want to market to this generation, and authenticity is a must. This can be accomplished by e.g. influencer and creator collaborations, user-generated content, and interactivity. Remember to: Make you marketing digitally seamless Know the lingo and make messaging quick and to the point Don't intertwine them with Millennials Be authentic, conversational, and relatable https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/fa225c51-0586-47ab-9246-b88c5e2ca6bb/Gen+X+v2.jpg emma@futency.se - Your guide to making sense of generational marketing - Tips for marketing to Generation X Generation X has a mix of communication preferences, as they straddle the line between traditional and digital platforms. Just like Baby boomers they prefer Facebook over other social platforms. You can also find them on Instagram and a few of them have found their way to Snapchat. In terms of other communication channels, they are comfortable with email which is often used for both personal and professional communication. So, if you want to market to Generation X, email marketing is something you should consider. Remember to: Keep your messaging authentic Tap into nostalgia Stay digital, but don’t disregard the analogue Appeal to security https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/73f28273-04a6-4eb6-bb45-c6e99fb9dcd9/Gen+A+v2.jpg emma@futency.se - Your guide to making sense of generational marketing - Tips for marketing to Generation Alpha Generation Alpha is born into a digital world and their communication preferences are likely to be shaped by new technology. We can expect the generation to mainly grow on Snapchat and TikTok, where new technologies, e.g. live-streaming, VR and AR, are becoming more accessible for everyday use. Remember to: Make you marketing digitally seamless Use visual and interactive content Be authentic, conversational, and relatable Embrace new technologies https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/b385413d-2ea7-4a1f-b658-b369feabd463/Millennial.png emma@futency.se - Your guide to making sense of generational marketing - Tips for marketing to Millennials Millennials use Facebook and Instagram to the same extent, and the younger ones are also found on Snapchat and TikTok. Opting in to establish a brand presence on these platforms is hence a no-brainer if this is your target audience. When done right, email campaigns with personal and engaging content can also be effective in reaching this group of people. Remember to keep your messaging aligned with their fast-paced and digitally connected lifestyles. Remember to: Make you marketing digitally seamless Personalize content for social groups, not for life stages Take a social and environmental stand Give your brand a personality https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/c4ebf5f7-673a-4b1b-99cf-dc64d292ba32/Boomer.png emma@futency.se - Your guide to making sense of generational marketing - Tips for marketing to Baby boomers Baby boomers have quite different communication preferences compared to younger generations. They are more analogue in their media consumption and are preferably reached by traditional marketing via television, radio and print media. Digital media is not their primary channel but social media usage is increasing. Among the social media platforms, they are mainly found on Facebook. Email is also part of their digital toolbox which makes it a good channel for marketing. Remember to: Think desktop first, mobile second Make messaging simple and forward Use their lingo Focus on Facebook https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/5ef0895a-cec4-409c-84d6-87a812b3f9c7/tidslinje+v3.jpg emma@futency.se - Your guide to making sense of generational marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://futency.se/services daily 0.75 2024-01-29 https://futency.se/contact daily 0.75 2025-06-03 https://futency.se/work daily 1.0 2025-09-11 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/4a52d83f-ebcc-4c28-8cae-d1987548f8a3/Kund-loggor-2025-2.jpg https://futency.se/work/allerum monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1606403688177-66FSNCAVN48ZKT8JU2BV/Kombinerad_1x1jpg.jpg Work - Allerum Ost https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1606403716584-A97SC04XDMNJJX2VJDKZ/Riven_ost_1x1.jpg Work - Allerum Ost https://futency.se/work/pcgntv monthly 0.5 2025-01-15 https://futency.se/work/eslovsfolkhogskola monthly 0.5 2025-01-15 https://futency.se/work/haglofs monthly 0.5 2024-02-08 https://futency.se/work/learningtosleep monthly 0.5 2022-02-21 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1633697496271-IEVAB4O5WINCLVLPRXDW/magazine_mockup.jpg Work - Learning to sleep - Thanks to Learning to Sleep, anyone experiencing sleep disruption can get easy access to professional and effective treatment – and this important work needs to be reflected in their branding. So, together with our friends at Learning to Sleep, we developed a brand strategy and a new visual identity, including a new logo. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/fc024239-102b-46ef-8dcd-2d05bc4bfd70/Logga+gif.gif Work - Learning to sleep https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/ad12b7d2-bcf9-4152-ae2f-25116f61b93b/Fa%CC%88rger_2022.jpg Work - Learning to sleep https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1632145992111-VXMAT9YX8XNOAX4KA8ZW/Mockup+Leaflet.jpg Work - Learning to sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1632131796610-DI4Z5ZR7A96ZEZHV7RJC/Mockups+App.jpg Work - Learning to sleep https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/1632146675104-RC90NKH3GCMBXAXQLLRQ/Powerpoint+mockup_v2.jpg Work - Learning to sleep https://futency.se/work/btj monthly 0.5 2022-02-21 https://futency.se/work/kiviksmusteri monthly 0.5 2024-06-11 https://futency.se/work/rodakorsetsecondhand monthly 0.5 2022-03-30 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/a7a4cb79-21b9-4a6b-818b-f3dda82734e8/DSC01764.jpg Work - Röda Korset Second hand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/c1d13826-26cb-49a8-9c60-c1ab83f66473/DSC01781.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/8fc99fdb-e94f-475a-b8c2-533ec045ac0b/DSC01811.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/b6ecb51a-fc3e-49c4-8a6d-2f45d228a282/DSC01861.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/b0e18d2e-e330-4385-907e-c292d6c5984d/DSC01884.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/8c116c38-3104-464b-b8dd-a908b0d8732f/DSC01710.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/e19b0cbd-ee92-456a-b6d0-65d248886539/DSC01797-Edit.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/7e9520ab-710d-4ab2-9044-88a1612eb53f/DSC01747-Edit.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/fba41aa0-3578-4ed9-bde9-4822550bb6f2/DSC01988-Edit.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/b0efbc7f-6f95-46ce-a647-54fd84aabe94/DSC01728.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/86481bef-8ebc-4d38-a5cf-40eb0725519c/DSC02021.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/25acc2f5-4967-412e-a72a-5ae81977c272/DSC01935.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/f89709e7-2a39-4243-b987-72d7191ce202/DSC02046.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/7900c4ce-48b2-419e-8b79-3fae43e393ee/DSC01963-Edit.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/eb4bccca-28b0-4e53-a7de-a01a181fd858/DSC01867-Edit.jpg Work - Röda Korset Second hand https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/eaa93956-331f-4436-a6fa-6c83fb360883/Ro%CC%88da_korset_second_hand_bilder_till_webb_v1.jpg Work - Röda Korset Second hand https://futency.se/work/wehype monthly 0.5 2022-06-17 https://futency.se/work/eventtravel monthly 0.5 2022-06-09 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/2e58dac8-4ff8-48c6-91c8-398de9edd28d/ET-logo_2.gif Work - Event Travel - We helped develop a brand new look for Event Travel; including logo- and website design, digital and printed stationery, and a brand identity map. We aimed for a brand identity that signals modernity, warmth, and reliability. The font and the bold geometric shapes add weight and power to the brand, symbolizing speed and a forward movement. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/a7163358-a12d-435e-acf1-2ccee52084e3/ET_case_text.png Work - Event Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/7fb9c59d-6d5d-485d-8652-2fc8a78f0c38/ET_businesscard.jpg Work - Event Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/d1f0e603-ef48-4378-8926-766ee330cc11/ET_hemsida3.jpg Work - Event Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/8e2b1191-4fa0-4726-a682-c1a227bbcbc1/ET_nametag2.jpg Work - Event Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/393be296-267f-4f4c-a542-fc8e7dd7706d/ET_layout.jpg Work - Event Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://futency.se/work/blaband monthly 0.5 2024-12-16 https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/42ca0154-fecd-417f-8d43-04badce6ef29/DSC03007_v2+copy.jpg Work - Blå Band https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/d6470829-98c4-4bb3-b5f8-d9de88b4b423/v+16_Slappe-middag_1x1.jpg Work - Blå Band https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/b0fc0d33-4398-425a-90ad-3d6319110333/v+2+Vego-pla%CC%8At+4x5.jpg Work - Blå Band https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/2a7cd33b-0437-4602-8829-9281c9927760/v+1_bea-pa-pizza_1x1.jpg Work - Blå Band https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/6e113f60-40d5-4103-9ad4-eb59a9ab3e8a/v+20_lunch-i-hangmatan_1x1_230320_ADNE.jpg Work - Blå Band https://images.squarespace-cdn.com/content/v1/5da4664388eafe0ddda03271/257bfe51-c93d-4489-a841-c1330b68ccb5/v31_Fish%26Chips+copy.jpg Work - 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