24SJU by SOVA
SOVA is Sweden’s leading bed expert, helping customers find the perfect bed since 1989. With deep knowledge and a curated range of high-quality brands, they’ve been matching bodies with beds for decades. Their mission? To support better sleep for everyone.
Among their top-tier selection is something a little closer to home – 24Sju by SOVA, their very own collection of beds. Handpicked by SOVA’s in-house experts and developed for one reason and one reason only: to give customers a lot of bed for the buck.
To make the 24Sju brand easier to spot and appreciate, a rebrand was in order. So Futency teamed up with SOVA to craft everything from concept to brand platform.
And in true SOVA spirit, we didn’t stop there. To help customers tell the difference between bed and bed in the ever-growing bed jungle, we also created a new comfort indicator system – designed to guide sleep-seekers to their perfect match, the SOVA way.
