Game Habitat
Game Habitat is a community-focused non-profit organization at the heart of the game industry in southern Sweden. Their mission is to create the best possible environment for everyone and everything related to game development.
In 2016, its founders came to Futency to find a new name and develop the brand. We helped them with both the underlying communication strategy and the name - a natural part of Sweden’s gaming industry today.
”To rename an organization is not an easy task, but thanks to Futency we got a flying start. Eventually we decided to go with one of the brands they had developed. On top of this, we also got a chance to further refine our message and our values. This has greatly facilitated our continuous work with our communication strategy”, says Peter Lübeck, CEO of Game Habitat.