Blå Band
Tasty, easy-to-make family favorites – Blå Band does it best. Known and loved for their classic soups and sauces, Blå Band is a brand steeped in tradition. But tradition doesn’t mean standing still. Building on years of successful collaboration, we set out to take the next step in Blå Band’s video marketing, reminding their audience just how delicious and effortless mealtime can be.
To reinforce Blå Band’s position as the go-to solution for quick and tasty meals, perfect for the modern family’s busy life, we developed the concept ‘När gott är enkelt’ (When tasty is easy). After all, as we like to say: good things come to those who don’t wait.
Under the ‘När gott är enkelt’ umbrella, we created a series of films highlighting Blå Band’s hero products for the Swedish and Finnish markets. These campaigns ran across TV, online video platforms, and social media in both countries.
