Johanson Design
Since 1953, Johanson Design has been shaping public spaces with furniture that embodies Scandinavian design and quality craftsmanship – all with a strong focus on sustainability.
Johanson Design approached Futency and Olsheden & Co for help creating a film that would bring their vision of a sustainable future to life – placing an extra spotlight on their latest innovation: the Plus chair.
To capture their commitment and showcase the Plus chair's thoughtful design, we crafted a vibrant visual experience that reflects Johanson’s colorful brand.
The film made its debut at the renowned 3 Days of Design festival in Copenhagen 2024, displayed on an impressive 4.5 x 2.5m screen, offering an impactful visual complement to the furniture exhibited. It has since been featured on their website as well.